Privacy policy

Last updated: 21 July 2026

1. Who we are

LaunchBlaze Pte. Ltd. ("LaunchBlaze", "we", "us") is a B2B marketing agency registered in Singapore (UEN 202418736M), with its studio at 9 Yong Siak Street, #02-03, Singapore 168641. We are the organisation responsible for personal data collected through launchblaze.pro and in the course of our launch and go-to-market work. This policy explains what we collect, why, and the rights you have under the PDPA.

2. The personal data we collect

We keep data collection deliberately modest and collect only what a launch engagement actually needs. Depending on how you interact with us, this may include:

• Identity and contact data — your name, business email, telephone number, role and company.
• Enquiry content — the launch brief, message or documents you choose to send us.
• Correspondence — emails, call notes and meeting records created while we work together.
• Client and campaign data — for engaged clients, the audience, creative and performance information required to deliver the work.
• Technical data — IP address, browser type, device and pages viewed, gathered through server logs and, only with consent, analytics cookies.
• Billing data — the details needed to raise and settle invoices for engaged clients.

We do not deliberately collect sensitive personal data through this website, and we ask that you do not send it to us in an enquiry. Where a project requires anything more sensitive, we will agree the basis and safeguards separately and in writing.

3. How we collect it

Most personal data comes directly from you: through the contact form, by email or telephone, or during a project. Some technical data is collected automatically when you visit the site. We do not buy personal data from list brokers, and we do not scrape contacts to build cold-outreach databases.

4. Purposes and legal bases

We use personal data to respond to enquiries and prepare proposals; to deliver, manage and improve the marketing services our clients engage us for; to handle billing and administration; to meet legal, tax and regulatory obligations; and, where you have consented, to send occasional updates about our work. Under the PDPA we rely on your consent, on deemed consent where you voluntarily provide data for an obvious purpose, and on the legitimate-interests and other exceptions the Act permits for managing a business relationship.

5. Handling of client, campaign and operational data

When we run a launch, we process the data a client shares with us — audience information, creative assets, performance metrics and similar — strictly to deliver that engagement. We treat client material as confidential, use it only for the agreed purpose, and return or delete it on request at the end of a project, subject to any records we must retain by law.

6. Generative AI and automation

We use AI-assisted workflows in our practice. Where AI tools are used, we take care not to input confidential client personal data into public models without agreement, we review AI outputs for accuracy before use, and we keep a human accountable for every decision. AI supports our team; it does not make final calls on your data.

7. Disclosure and sub-processors

We do not sell personal data. We share it only with service providers who help us operate — for example hosting, email, analytics and advertising platforms used to deliver client campaigns — and only to the extent needed. These providers act as our processors under appropriate terms. Some may process data outside Singapore.

8. Cross-border transfers

Where personal data is transferred outside Singapore (for instance to cloud, AI or advertising platforms hosted abroad), we take steps so the data receives a standard of protection comparable to the PDPA, through contractual safeguards and by choosing reputable providers.

9. Retention

We keep personal data only as long as needed for the purpose it was collected, or as required by law. Enquiry data that does not become a project is deleted within a reasonable period. Client records are kept for the duration of the engagement and a limited period afterwards for legal and accounting reasons, then securely deleted or anonymised.

10. Security

We apply reasonable administrative, technical and physical measures to protect personal data against loss, misuse and unauthorised access — including access controls, encryption in transit, strong authentication on the accounts we use, and limiting who can see client material to those who need it for the work. We keep the number of tools that touch client data small and review them periodically, and we ask our processors to maintain comparable protections. When staff or contractors leave a project, their access is removed. No system is perfectly secure, and no organisation can promise that data will never be at risk, but we take our obligations seriously, train our team on them, and review our practices regularly so that our safeguards keep pace with how we work.

11. Your rights

Under the PDPA you may request access to the personal data we hold about you and ask us to correct it if it is inaccurate or incomplete. You may withdraw consent for uses that rely on it, understanding that this may affect our ability to provide a service. To make a request, contact our Privacy Officer below; we will respond within a reasonable time and may need to verify your identity first.

12. Privacy Officer

Our Privacy Officer can be reached at [email protected] or by post at the studio address above. Please mark correspondence for the attention of the Privacy Officer.

13. Complaints and the PDPC

If you have a concern about how we handle personal data, please contact us first so we can put it right. You also have the right to contact the Personal Data Protection Commission (PDPC) of Singapore, the authority that oversees the PDPA, at pdpc.gov.sg.

14. Cookies

Our use of cookies and how to control them is described in our cookie policy. Non-essential cookies run only with your consent.

15. Marketing communications

If you have consented, or where the PDPA otherwise permits it in the course of an existing business relationship, we may occasionally send you updates about our launch and go-to-market work. Every such message includes a simple way to opt out, and we honour opt-outs promptly. We do not sell or rent contact details for third-party marketing, and we do not run cold-outreach campaigns off scraped data.

16. Automated processing

We use AI-assisted tools to help analyse audiences and campaign performance, but we do not make decisions that produce legal or similarly significant effects about you through automated means alone. A human remains accountable for the conclusions we act on. Where AI assists in producing work for a client, its output is reviewed by a person before it is used.

17. Children's data

Our services are aimed at businesses and the professionals who run their marketing. This website is not directed at children, and we do not knowingly collect personal data from anyone under the age at which they can give valid consent under Singapore law. If you believe a child has provided us data, please contact our Privacy Officer and we will delete it.

18. Third-party links

Our site and our reports may link to third-party websites and platforms. Those sites have their own privacy practices, which we do not control. We encourage you to read the privacy notices of any third-party service you visit through a link from us.

19. If something goes wrong

In the unlikely event of a data breach that is likely to result in significant harm or is of a significant scale, we will assess and, where required, notify the PDPC and affected individuals in line with the PDPA's data breach notification obligations. We keep an internal process for identifying, containing and reviewing incidents so we can respond quickly and learn from them.

20. Keeping data accurate

We want the personal data we hold to be accurate and current, because decisions and correspondence depend on it. Please let us know if your contact details or company information change, and we will update our records. If you tell us that data we hold is wrong or out of date, we will correct it promptly and, where reasonable and appropriate, let any processor who received it know of the correction.

21. Retention of enquiries versus engagements

We treat one-off enquiries and active engagements differently. An enquiry that does not proceed to a project is held only for as long as it is useful to follow up, then deleted. Once you become a client, the records tied to that relationship are kept for the life of the engagement and for a limited period afterwards, so we can meet accounting, tax and contractual obligations, before being securely deleted or anonymised. If you would like a summary of what we hold about you at any point, our Privacy Officer can provide one.

22. Changes to this policy

We may update this policy as our practice or the law evolves. The "last updated" date above shows the current version. Material changes will be reflected here, and where appropriate we will draw them to your attention; please check back from time to time so you are aware of how we protect your information.